You close. We make you impossible to ignore.

Work directly with our marketing director to build your brand, film your content, and start more conversations with borrowers.

Every reel on this page was written, filmed, and edited in our office.

I want a brand I'm proud of.

Title card from our team intro reel: Anthony The Bull Amini
From our Goodfellas-style team intro.

Where we'd start

  • A 45-minute interview that becomes your Voice Kit
  • A content lane that fits how you talk
  • Your first reels, filmed with our crew
Book a session about your brand

One interview turns into a year of content

Spend 45 minutes telling us how you work. We turn it into your Voice Kit: how you sound, what you stand for, and what stays off-limits. Then every week there's a new script, shaped by the market and by what's performing. Here's how one reel came together.

  1. Script

    Brandon writes it in your voice. A new script lands every week.

  2. ShootOur crew filming Anthony in the Lendwise office

    Our crew films in the office twice a month, with Giovannie coaching you on camera.

  3. PostThe finished reel frame with the title card Anthony The Bull Amini

    We edit, caption, and brand it. Compliance reviews it before you post.

Every officer gets a lane

Your lane is the kind of content that fits how you talk. Here are five of ours, each from a real reel.

Jeff at his desk
Relationship veteran
Jeff: "You call me, you get me."
A loan officer at the studio desk
Education
Self-employed myths, in 22 seconds.
A loan officer at the studio desk
Story lead
A pop-culture hook that lands on speed.
Anthony Amini in the office
Comedic persona
Staff review the office, ice machine included.
Title card reading Anthony The Bull Amini
Cinematic franchise
The team, introduced Goodfellas-style.

Work directly with your marketing director

Brandon works one-on-one with you to build your brand, grow your book, and get more out of the relationships you already have.

Brandon GreywittHead of Marketing, LendwiseBrand strategist and media producer since 2019. He has built brands, developed talent, and helped companies grow.
Giovannie EspirituOn-camera coachActor and director with credits including NCIS: Origins, Young Sheldon, and ER.
  • Bring in new businessLead-generation campaigns and practical SEO help so new borrowers find you.
  • Build your referral networkHelp finding partners, co-marketing with them, and keeping those relationships strong.
  • Put your book to workTouchpoints, follow-up campaigns, and re-engagement that bring repeat business and referrals.
  • Keep improvingRefine your content, campaigns, and follow-up as you see what turns into calls.

One-on-one filming and coaching every Monday and Friday. Book Marketing Office Hours in the portal.

Turn attention into borrower conversations

Content is only worth it if it reaches someone who needs a loan. Here's where the conversations come from.

Your reels and postsComments and DMs go to you. Your closings become posts and campaigns too.
Mortgage questions onlineWe track real mortgage questions every day and connect the people who respond with a Lendwise officer.
Your page on lendwisemtg.comA profile page with your own application link.
Google and AI assistantsWe're building Lendwise's visibility in search, local results, and AI answers so more borrowers find our team.

"One loan officer's post brought in 5 quality leads the same day, with $0 in ad spend."

Stay in touch. Stay their loan officer.

A client's first year after closing, drawn to scale, with the kind of messages we help you send.

Closing dayA congratulations videoKeys are yours. Congratulations, you two. Made you a little video.
A month laterA check-inWas just thinking about you two. How is the place treating you?
Their birthdayA short noteHappy birthday! Hope today is a good one.
Rates moveArtemis flags the loanRates moved this week. Keeping an eye on yours. Call me if you want the read.
A friend callsA thank-youYour friend called this morning. Thank you for sending them my way.
One year inA home anniversary noteOne year in the house today. Hope it feels like home.

Hands-on CRM setup help is included today. Our own CRM, built around how loan officers work, is coming next.

Your brand, live in 30 days

Here's an example first month. Interview, Voice Kit, shoot, and first content, all inside the month.

  1. Day 1Interview with BrandonYou, 45 minutes
  2. 2
  3. Day 3Your Voice Kit and laneUs
  4. 4
  5. 5
  6. 6
  7. 7
  8. Day 8First weekly scriptUs
  9. 9
  10. Day 10Shoot dayYou and the crew
  11. 11
  12. 12
  13. 13
  14. 14
  15. Day 15Next scriptUs
  16. 16
  17. Day 17Your first reel goes liveYou post it
  18. 18
  19. 19
  20. 20
  21. 21
  22. Day 22Next scriptUs
  23. 23
  24. Day 24Shoot dayYou and the crew
  25. 25
  26. 26
  27. 27
  28. 28
  29. Day 29Next scriptUs
  30. 30

YouUsGoes live

One session. Marketing and recruiting in the same room.

Bring your accounts, or nothing at all. You get a straight read from Brandon on your lane, what we'd film first, and where business is slipping between attention and a phone call. Recruiting joins the same call for licensing and terms. No obligation, and nothing to prepare.

Planned around: your brand
Or call (818) 477-1073 directly.